Honestly bought it as a bit of a silly thing off a video and it turned out to be the nicest thing I own. It is on my bag and people ask about it constantly.
Fureverchain™ is a tiny clear dog, about the size of a grape, that you fill with your own dog's hair.
The shell is moulded in see-through acrylic in the shape of a sitting dog — head, ears, body, four legs, tail — with two round black eyes, a black nose and a fine smile line printed on the outside. The cap on top of its head unscrews and leaves an open hole.
You take a small snip of hair off your dog — a thumbnail's worth, off the coat, the same as a groomer takes and far less than the brush does — and push it in through the hole with tweezers until the little dog is full. Screw the cap back on and it is done. It hangs on a gold-tone chain with a split ring, so it goes on your keys, your bag or your lead.
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Everyone who has ever had a dog ends up with the same thing: a bag of clipped fur in a drawer, or a bit of coat off the brush they could not quite throw away, and no idea what to do with it. It sits there for years. This is the thing to do with it — the fur goes inside a little clear dog the same shape as yours, and instead of being in a drawer it is on your keys, in your hand, about forty times a day.
And the reason to do it this week rather than one day is simpler than anything a product page usually says. The fur has to be cut off a dog that is standing there, and that is the whole point: it is a nice five minutes with your dog, not a sad job for later. Plenty of people buy this after the fact and it works perfectly well that way — but the ones who are glad they bought it are almost always the ones who did it early.
Clear all the way through, which is the point
It is moulded acrylic, not glass, and it is properly see-through rather than frosted. That is what makes it work: you are not looking at a picture of your dog's fur, you are looking at the fur, and you can see the curl and the exact colour of it through the shell. A black dog gives you a black one. A ginger dog gives you a ginger one. Nobody else's looks like yours.
The cap is the whole trick
There is a small clear cap on the crown of the head with the loop moulded into it. Unscrew it and you have an open round hole about the width of a pencil; that is where the fur goes in, a little at a time, pushed down with tweezers. Screw it back and the loop is what the chain hangs from — so the thing that holds it shut and the thing that holds it on are the same part.
The face is printed on the outside
Two round black eyes, a black nose and one fine smile line, printed onto the outside of the shell. They stay sharp and in the right place whatever colour of fur goes in behind them. Not stickers, not embroidery, not a moulded face — printed, so it stays a face rather than becoming a lump.
Small — smaller than the videos make it look. The little dog is 2.5 inches across and 2 inches tall, about the width of a 10p piece, and the whole thing hangs 10.5 cm from the top of the ring. The one exception is the lying schnauzer, who is moulded lying down: 5.5 inches long, 2.6 cm tall, hanging 9.5 inches.
No, and no. You need about a thumbnail's worth of loose fur — less than comes out on the brush in a week.
Most people take it off the back or the ruff with a pair of scissors held flat against the coat, the same way a groomer takes a trim, and the dog does not feel it any more than you feel a haircut. If you would rather not cut at all, the fur off a slicker brush after a good going-over works just as well and is what a lot of owners use. You are not shaving a patch: nobody will be able to see where it came from.
No — and it could not. It arrives as a clear empty shell with the cap fitted and the chain on.
The fur is your own dog's, which is the entire point of it, and you put it in yourself after it arrives. Unscrew the cap on top of the head, push small pinches of fur down through the hole with tweezers until it is full, screw the cap back on. It takes about ten minutes and it is a nicer ten minutes than it sounds.
It stays in — the cap screws down and the only opening is under it.
On the smell: pack it clean and dry and there is nothing in there to go off. Fur on its own is just keratin, the same as a lock of hair in a locket, and people have kept those for a couple of hundred years. If your dog has just been swimming or bathed, let the fur dry completely before it goes in — damp is the one thing that would cause a problem, and it is the only rule there is.
Yes, and plenty of people do — it is the most common reason anyone goes looking for something like this, and if you have a bag of fur in a drawer from a dog that has gone, this is a good thing to do with it.
Overall rating: 4.9 / 5 from 1249 reviews.
Honestly bought it as a bit of a silly thing off a video and it turned out to be the nicest thing I own. It is on my bag and people ask about it constantly.
Chloe B. 5/5
Had a bag of Skip's fur from the last time he was clipped before we lost him in the autumn. It took me a while to get round to filling it. Very glad I did.
Paul R. 5/5
The fur has been in there since July and there is no smell at all. I let it dry properly first like it says. It just looks like a tiny dog made of dog.
Yasmin M. 5/5
Husky shape is a proper husky, ears and all. Knew it would be right from the photos but it is better in the hand.
Lewis C. 5/5
Bought for my mum whose spaniel is fifteen and slowing right down. She cried, in the good way, and then went and got the scissors straight away.
Fiona G. 5/5
My daughter did hers with the dog sitting on her lap and it turned into the nicest hour we'd had in a while. She's twelve and she has not taken it off her school bag since.
Steve A. 5/5
I filled it too loosely the first time and it looked half empty, so I opened it back up and packed more in. Being able to open it again is the thing that makes it work.
Hannah P. 5/5
Cap screws down properly and nothing has come loose in about two months on a keyring with four keys banging against it. It has picked up a couple of light scratches, which I expected from plastic.
Marcus D. 5/5
Two poodles, two keyrings, one on the house keys and one on the car. Worth doing both at once rather than picking a favourite, which I was not going to do.
Aisha K. 5/5
Groomer gave me the clippings in a bag when I asked and thought it was a great idea. She's ordered one herself for her own dog.
Gareth L. 5/5
The little face on the front is printed properly and stays looking like a face once the fur is behind it. I was half expecting a sticker.
Emma T. 5/5
Ordered it the week after the vet told us Rufus's back legs were going. He's still here and pottering about and I'm glad I did it while he could sit next to me and watch.
Callum R. 5/5
Used the fur off the slicker brush instead of cutting, exactly like the FAQ said. Worked perfectly. Dog didn't even notice anything had happened.
Nicola B. 5/5
Bought the shiba one for my girlfriend's Akita. Not the same breed obviously but close enough at that size and she did not stop looking at it all evening.
Josh W. 5/5
We lost Bess in February and I had kept some of her coat without really knowing why. It's in the little labrador one now and it goes everywhere with me. I'm glad I had a reason to get it out of the envelope.
Sandra P. 5/5
The colour is the thing. Bramble is that dark red-brown that never photographs right and through the clear plastic it is exactly him. My phone has never once got that colour.
Tom H. 5/5
It is small. I knew that because the page said so about four times and there is a photo of it next to a key. Turned up exactly the size I expected and it is perfect on a set of keys — anything bigger would be annoying.
Priya N. 5/5
Took about fifteen minutes to fill with tweezers and it was honestly a lovely fifteen minutes. My wife came in halfway through and sat down and helped.
Danny F. 5/5
I have had a freezer bag of Maisie's fur in the kitchen drawer for four years and never known what to do with it. Now it's on my keys. That is the whole review really.
Rachael M. 5/5
Filled it with a snip of my spaniel's fur and now he is on my keys. I had a bag of his coat in a drawer for years and never knew what to do with it. This was it.
Hannah R. 5/5 Verified
Bought it after we lost our old lad. I had kept some of his fur and now it is in a little clear dog on my keys. I hold it about forty times a day. Best thing I own.
Tom B. 5/5 Verified
The shape genuinely looks like my breed, ears and tail and all. Filled it in five minutes with the tweezers and it is adorable. Came within days of ordering.
Jess P. 5/5 Verified
Did it as a nice five minutes with the dog, a little snip off the brush, pushed it in, screwed the cap on. Lovely keepsake and a lovely moment.
Mark D. 5/5 Verified
The clear acrylic is well made and the fur really shows through. Hangs on my keys and makes me smile every time I unlock the door.
Laura F. 5/5 Verified
Got it for my wife who still misses our dog. She filled it with the fur she had saved and cried, then wore it on her keys every day since. Came really quickly as well.
Craig H. 5/5 Verified
Tiny, about the size of a grape, so it sits on my keys without getting in the way. Filled with my collie's fur. Perfect.
Ellie M. 5/5 Verified
The cap unscrews so you can top it up or start again. Mine is full of my labrador's coat and it goes everywhere with me.
Dan F. 5/5 Verified
Bought two, one for me and one for my mum, both filled with our family dog's fur. A little piece of him for each of us.
Priya S. 5/5 Verified
Solid little thing, the chain and ring feel good quality and it clips to my keys securely. The fur inside is all our old girl. Delivered within a few days, no waiting about.
Ben K. 5/5 Verified
Filled it while the dog sat with me, which was the whole point. A snip off the coat, in with the tweezers, done. Really special.
Rachel S. 5/5 Verified
Gift for my sister after her dog passed. She had kept a bit of his fur and this gave it a home. She was in tears, the good kind.
Liam C. 5/5 Verified
The breed shape is spot on for mine. Filled with her fur, clipped to my bag, and I have her with me everywhere now.
Zoe T. 5/5 Verified
Clear dog, gold chain, full of my terrier's coat. Looks lovely and means everything. Lives on my keys.
Nadia K. 5/5 Verified
Did one for each of our two dogs. A little clear version of each on my keys, filled with their own fur. Could not love them more.
Gareth W. 5/5 Verified
Easy to fill with the tweezers, a thumbnail of fur is plenty. The cap screws on tight and nothing comes loose. Beautiful keepsake.
Megan L. 5/5 Verified
Bought it for my partner whose childhood dog passed. Her mum had kept some fur and we put it in this. Best present I have ever given.
Joe V. 5/5 Verified
Gave it to my dad after we said goodbye to our family dog. He keeps it in his pocket and it goes everywhere with him now.
Charlotte B. 5/5 Verified
Small, clear, the right breed shape, and full of my spaniel's coat. A lovely way to carry a bit of him about. Posted and here before I knew it.
Steve P. 5/5 Verified
The gold-tone chain looks lovely and the little dog is so sweet. Filled with my poodle's fur in a few minutes. Delighted with it.
Amy W. 5/5 Verified
Got it for my partner who had a drawer full of saved fur and no idea what to do with it. Now it is a little dog on her keys.
Kieran M. 5/5 Verified
We have an iron-clad risk-free guarantee. If you aren't satisfied with your product for any reason, you have up to 60 days after receiving your product to contact us and ask for a full refund.
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